Category: Social Media
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Long Tail Keywords – Time to Target Them
Brand new websites inevitably find it hard to rank against their competitors. Well-established sites have lots of links and content and know how to drive high traffic to their webpage. Competing against this isn’t going to be easy, especially if you’re chasing after the same high-value keywords. However, there are some ways that can help…
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Launch in to social media marketing with social media optimisation (SMO)
We have already commented on what we see as the big moves in 2021 and would also like to comment that social media is definitely going to continue growing in 2021 and beyond. We’ve spoken elsewhere that social media avoidance is not an option but something that really struck in my mind was an article…
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Link Building: Could Twitter Be The Answer?
WebProNews recently reported on the benefits of using social media site Twitter for link building purposes. However, many are already aware of the fact that Twitter is “no-follow”, so it begs the question, what use can it really be in link building? Well, if you’re looking for people specific to an industry then they can…
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The WebMarketing Group Blog – Keyword Density Optimization Info
Find out more about Linearization, Tokenization, Filtration, Stemming and Weighting. View the article: Keyword Density
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Life of a query – understand how a Google query is run
Illustrated below is a mocked up diagram to show the typical life span of a query when a Google search is performed. At the start point a query is submitted through Google and proceeds to be processed:- Stage 1 – the query is sent to the Google web server to start processing the…
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Kitchen sales performing well during downturn
Kitchen sales continue to beat the recession and have been further bolstered by the barbecue summer we’ve all been enjoying. In this economic downturn, many homeowners are turning to improving their homes rather than moving. DIY stores have experienced strong sales and kitchens are also performing well as consumers are also turning to revamping their…
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Do Press Release Links Really Benefit Rankings?
There has been much debate recently as to whether or not putting links in press releases can help you rank for certain phrases. Even though Matt Cutts insists that links in press releases do not benefit rankings, many SEOs are suggesting otherwise. Barry Schwartz discussed the possibility that press release links can benefit rankings to…
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5 Genius Marketing Ideas for Dentists
For customers nowadays, it can be challenging to find the right dentist – for dentists, it’s just as tricky getting patients in! Here are some smart marketing tips for your practice to consider: 1. Social Media Ads What’s most challenging is managing to spread the word about your practice. Using social media requires you to…
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The WebMarketing Group Blog – Long Tail Search – Hitwise Style
Dustin Woodard, guest writer for Hitwise, has been looking into the Hitwise data to try to understand the true size of long tail search. There isn’t a great amount of research on long tail, but it is gradually becoming a hot topic within the world of SEO. Here, Dustin takes a look at some long…
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The WebMarketing Group Blog – Link Request Email Tips
Tips and tricks for requesting links via email: If you’re going to email your request for a link, you will naturally want the best possible outcome. Look for the webmaster’s name on the site so that you can personalise your email. You also need to be professional about the way you go about this –…