Why goals are important Setting clear goals/objectives is one of the most important activities when approaching any form of marketing for social media success. Otherwise, you have no way of measuring the success of your campaign. Imagine running a race without knowing if there is a finish line, you are not going to know how […]
We’ve already commented on how big brands are moving their marketing budget to social media channels as in the Ford case study. This trend continues with more brands focusing on social media optimisation (SMO). Kellogg’s has joined the social media flock by announcing that it will launch its new cereal bar product Krave exclusively using […]
If it isn’t happening it certainly will happen to your website. Despite all and every attempt at maintaining your site there are bound to be instances when visitors navigate through your site and come across the 404 page stating something as meaningless as “Page Not Found”. It will definitely happen from third-party inbound links who […]
Countless articles appear daily on the growing use of social media as a marketing and advertising channel. It is very easy to argue the case for each and every company capitalising on social media as a means to gain greater online exposure. The exponential growth of social media in itself is a weighty argument for […]
Your online and offline marketing should work together to share your brand and build success. The online world offers a cheaper alternative to traditional marketing that can be used alongside and to reinforce your offline campaigns. While offline marketing uses print advertising, events, TV, radio etc. online marketing is all about blogging, social media, content […]
How to connect, share and engage with those you want to do business with. Half-Day Workshop 9.30am to 12.30pm (includes refreshments and breakfast) Getting the most from LinkedIn Overview of the workings of LinkedIn – what you really need to know How to create an impressive profile to attract customers and associates Optimising each section […]
At The WebMarketing Group we have known of the value of long tail keywords for a good while now. Our LTaS Long Tail SEO approach already gets excellent results for our clients and they can give testimonials. Research gives our methodology further credence as it indicates that searchers are getting smarter and using longer keyword […]
There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads […]
One member of the WebMarketing Group SEO Team (who shall remain unnamed) has a canny knack of pulling some stunning SEO analogies out of the blue, much to the amusement of the rest of us. These analogies occasionally fall wide of the mark (though we don’t tell him that!), but every now and then one really […]
Need to increase the number of hits on your website? We specialise in improving your organic web traffic by helping you achieve 1st page Google results. Top Tips for Improving Your Organic Traffic Take a look at some simple ways to improve your organic web traffic and increase hits on your website. Keyword Research – […]
Google has recently published a report that highlights 10 key website design and search engine optimisation (SEO) improvements to convert more visitors into customers. Reassuringly, the report echoes many of the blogs, resources and news articles we’ve already covered here at The WebMarketing Group. Even more importantly there is nothing new to us in the […]
