This blog will be discussing whether search engine optimisation and social media optimisation work well together, by delving into both areas on a general level and explaining how to use them to your advantage, concluding with our final opinions on the matter.


Search Engine Optimisation, or SEO for short, is a way of improving a website or web page’s visibility within the search engines through natural/organic search results. SEO is constantly evolving and now many people find themselves targeting different parts of search, including image search, local search, video search and industry-specific search.&


Social Media Optimisation, or SMO for short, is a way of marketing your business through a number of different online portals. In the last few years, social media platforms such as Twitter, Facebook and YouTube have rocketed into our lives and are now a huge part of our online experience. In the SEO industry, it is often thought that SMO and SEO are very different, one affects your rankings and the other is used for brand awareness and reputation.

However, we tend to look at the two aspects as co-habiting. One couldn’t exist without the other (to a certain extent). It is now six years since Facebook started up and just to compare to other forms of media, you can see how quickly it “took off”. The Internet itself took four years to gain 50 million users, whereas Facebook added 100 million users in less than nine months. Facebook is an active platform on the internet, and Twitter isn’t far behind. So why not utilise these sites that can offer us so much exposure?

The amount of exposure you can gain is unbelievable through the likes of Twitter and YouTube. Other forms of SMO platforms to use are Flickr, Linked In, Tumblr, Weebly, WordPress, Digg, Squidoo and Blogger.

How SEO and SMO can work together?

Fresh content and promotion

When you have a site with has thousands of users visiting regularly, you should provide valuable fresh content on a regular basis because if you don’t, they’ll soon stop visiting. Aim for one quality blog post or article a week on your blog or website and then link to this new content through social media platforms to help promote it and generate new interest and new visitors also.

Relationship building

With social media, it’s even easier to build relationships online, but it’s important to focus on building quality relationships instead of adding hundreds of ‘friends’ on Facebook, or following everyone on Twitter in the hope that they’ll follow you back. It would be more beneficial to select a few key relationships and to build on these and strengthen them.

Build a community

With your customers/visitors being the most important part of the online mix, getting their feedback through your site and social media platforms can prove to be invaluable in understanding them and their needs. This will, in turn, provide you with a great source of information on how to adjust your content to better suit your consumer’s needs and progress to a more relevant, resourceful website.