Category: SEO
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Make Your 404 Pages Work For Your Website
If it isn’t happening it certainly will happen to your website. Despite all and every attempt at maintaining your site there are bound to be instances when visitors navigate through your site and come across the 404 page stating something as meaningless as “Page Not Found”. It will definitely happen from third-party inbound links who…
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Know Your Customers and Their Preferred Media
Countless articles appear daily on the growing use of social media as a marketing and advertising channel. It is very easy to argue the case for each and every company capitalising on social media as a means to gain greater online exposure. The exponential growth of social media in itself is a weighty argument for…
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Kick start your online marketing in 2014
Your online and offline marketing should work together to share your brand and build success. The online world offers a cheaper alternative to traditional marketing that can be used alongside and to reinforce your offline campaigns. While offline marketing uses print advertising, events, TV, radio etc. online marketing is all about blogging, social media, content…
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Keyword Searches Getting Longer: The Case for LTaS
At The WebMarketing Group we have known of the value of long tail keywords for a good while now. Our LTaS Long Tail SEO approach already gets excellent results for our clients and they can give testimonials. Research gives our methodology further credence as it indicates that searchers are getting smarter and using longer keyword…