Category: Marketing
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The WebMarketing Group Blog – Long Tail Search – Hitwise Style
Dustin Woodard, guest writer for Hitwise, has been looking into the Hitwise data to try to understand the true size of long tail search. There isn’t a great amount of research on long tail, but it is gradually becoming a hot topic within the world of SEO. Here, Dustin takes a look at some long…
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The WebMarketing Group Blog – Link Request Email Tips
Tips and tricks for requesting links via email: If you’re going to email your request for a link, you will naturally want the best possible outcome. Look for the webmaster’s name on the site so that you can personalise your email. You also need to be professional about the way you go about this –…
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Leading Brands to use Social Media Exclusively
We’ve already commented on how big brands are moving their marketing budget to social media channels as in the Ford case study. This trend continues with more brands focusing on social media optimisation (SMO). Kellogg’s has joined the social media flock by announcing that it will launch its new cereal bar product Krave exclusively using…
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Make Your 404 Pages Work For Your Website
If it isn’t happening it certainly will happen to your website. Despite all and every attempt at maintaining your site there are bound to be instances when visitors navigate through your site and come across the 404 page stating something as meaningless as “Page Not Found”. It will definitely happen from third-party inbound links who…
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Know Your Customers and Their Preferred Media
Countless articles appear daily on the growing use of social media as a marketing and advertising channel. It is very easy to argue the case for each and every company capitalising on social media as a means to gain greater online exposure. The exponential growth of social media in itself is a weighty argument for…
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Kick start your online marketing in 2014
Your online and offline marketing should work together to share your brand and build success. The online world offers a cheaper alternative to traditional marketing that can be used alongside and to reinforce your offline campaigns. While offline marketing uses print advertising, events, TV, radio etc. online marketing is all about blogging, social media, content…
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Keyword Searches Getting Longer: The Case for LTaS
At The WebMarketing Group we have known of the value of long tail keywords for a good while now. Our LTaS Long Tail SEO approach already gets excellent results for our clients and they can give testimonials. Research gives our methodology further credence as it indicates that searchers are getting smarter and using longer keyword…
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The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility
There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads…