Author: Will Frost
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The WebMarketing Group Blog – Long Tail Search – Hitwise Style
Dustin Woodard, guest writer for Hitwise, has been looking into the Hitwise data to try to understand the true size of long tail search. There isn’t a great amount of research on long tail, but it is gradually becoming a hot topic within the world of SEO. Here, Dustin takes a look at some long…
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The WebMarketing Group Blog – Link Request Email Tips
Tips and tricks for requesting links via email: If you’re going to email your request for a link, you will naturally want the best possible outcome. Look for the webmaster’s name on the site so that you can personalise your email. You also need to be professional about the way you go about this –…
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Leading Brands to use Social Media Exclusively
We’ve already commented on how big brands are moving their marketing budget to social media channels as in the Ford case study. This trend continues with more brands focusing on social media optimisation (SMO). Kellogg’s has joined the social media flock by announcing that it will launch its new cereal bar product Krave exclusively using…
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6 Steps to Social Media Success
Why goals are important Setting clear goals/objectives is one of the most important activities when approaching any form of marketing for social media success. Otherwise, you have no way of measuring the success of your campaign. Imagine running a race without knowing if there is a finish line, you are not going to know how…