Brand new websites inevitably find it hard to rank against their competitors.
Well-established sites have lots of links and content and know how to drive high traffic to their webpage. Competing against this isn’t going to be easy, especially if you’re chasing after the same high-value keywords.
However, there are some ways that can help your new website get noticed. The key is to target long tail keywords first. These long tail keywords are far easier to rank for but can still generate sufficient traffic to your site. So, instead of trying to attract visitors through your keywords “credit cards”, try “compare credit cards” instead. This could be a very valuable technique for your website and income stream.
Make sure your core pages are targeted to less competitive keyword variations and each deep page is well optimized to get that essential traffic you need.
Not only is there high value in ranking for long tail keywords, but they also have less competition and are consequently much easier to rank for. Through ranking for these longail phrases to start with, Google will view your site as trustworthy and give you more long-term credibility.
Naturally, there comes a time when a new site has to take its first steps into the big wide world of high-value keyword ranking, but you will need a revenue stream to support this. By starting with long tail keywords you can then earn and buy core keyword exposure.
Want to know more? Visit this SEO blog: Why it Makes Sense to Target Long tail Keywords First
Find out more about LTaS – our superb new Long Tail Keyword Tool: LTaS