We have already commented on what we see as the big moves in 2021 and would also like to comment that social media is definitely going to continue growing in 2021 and beyond.
We’ve spoken elsewhere that social media avoidance is not an option but something that really struck in my mind was an article I really read about social media – that there will never be an ideal time to start in social media – there will never be a magical Eureka moment when all social media development plateaus or peaks reaching a decisive moment. My main advice for 2021 is to stop worrying about dipping your toes into social media – the water will never reach the perfect temperature, the tide and waves will never stop moving so again I’d avoid that social media avoidance is not an option. 2021 is the year for social media optimisation and here at The WebMarketing Group we have the best SMO packages that provide the optimal launch into social media. When launching into social media consider the following:-
- There will never be a perfect time to start – change in social media is constant and avoidance is not an option
- Ensure you plan to measure – move away from vanity measuring the number of followers, retweets and the such – make sure you can track the return social media brings
- Social media will not, by itself, make your business fly. Social media can provide a huge arsenal of tools for online marketing but cannot make a success out of a poor business plan
- Work for long term gain and not the short term play. Social media optimisation (SMO) like search engine optimisation (SEO) can be a long term plan. Unless you are a huge brand, can find something hugely interesting that will go viral, social media will not be an overnight miracle
- Method not madness – which way do you go, what network do you target – all of them at once? No, be methodical, approach social media channels systematically and consistently and as with all online marketing adhere to best practices. If you make mistakes don’t withdraw or stop but continue to learn and adapt you strategies