Kitchen sales continue to beat the recession and have been further bolstered by the barbecue summer we’ve all been enjoying.
In this economic downturn, many homeowners are turning to improving their homes rather than moving. DIY stores have experienced strong sales and kitchens are also performing well as consumers are also turning to revamping their kitchens.
Kitchens – industry good news
- DIY giant Homebase has reported a 20% increase in kitchen sales, partly spurred by the demise of MFI but certainly helped by the recession and the weather.
- Wickes has also seen good return on advertising as kitchen sales have also grown.
- Home Retail Group has also seen that their kitchen sales have been resilient to the downturn.
- Research also shows that kitchen specialists account for 19% of the total market in volume terms, but 40% of the market in value terms, with independent specialists claiming 14% in volume terms and 32% in value terms. DIY outlets account for 18% of sales volume, but 13% of sales value, whilst the direct contract sector accounts for 16% of volume sales and 13% of sales value.
Kitchens – growing volume of searches
As the graph below illustrates, searches for the keyword “kitchens” are growing above 2019 levels and as we enter the last quarter of 2020 they continue to grow. Seasonality is also a huge factor so it is also a very key time now to optimise your website.
Here at The WebMarketing Group we are getting great results for our kitchen specialist clients. We help our clients increase their online presence and visibility through our integrated search engine optimisation (SEO) campaigns that work to increase links to their website and write compelling content.
We can review your website for free and suggest ways to improve your conversion rates. If you are already experiencing good traffic but poor conversion rates, our multivariate analysis M-VAP could be of great benefit as we can help identify how to best engage your visitors.
Tap into less competitive keywords – use long tail SEO
Here at The WebMarketing Group we are experts at using keywords. We have proved that “vanity” keywords are highly competitive and have a lower ROI.
Sticking to “kitchens” as your keyword may not bring as much ROI as adopting a long tail SEO approach. LTaS uses less competitive keywords that can bring equal, if not greater, traffic volume.
Add the fact that search queries are getting longer and that internet users are getting better at searching and LTaS can really bring back good ROI.
Contact us now or call 0845 555 5040