Category: Social Media
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Leading Brands to use Social Media Exclusively
We’ve already commented on how big brands are moving their marketing budget to social media channels as in the Ford case study. This trend continues with more brands focusing on social media optimisation (SMO). Kellogg’s has joined the social media flock by announcing that it will launch its new cereal bar product Krave exclusively using…
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The 10 Mistakes You Are Making On LinkedIn – How to Kill Your Credibility
There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads…
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6 Steps to Social Media Success
Why goals are important Setting clear goals/objectives is one of the most important activities when approaching any form of marketing for social media success. Otherwise, you have no way of measuring the success of your campaign. Imagine running a race without knowing if there is a finish line, you are not going to know how…