If it isn’t happening it certainly will happen to your website. Despite all and every attempt at maintaining your site there are bound to be instances when visitors navigate through your site and come across the 404 page stating something as meaningless as “Page Not Found”. It will definitely happen from third-party inbound links who […]
Countless articles appear daily on the growing use of social media as a marketing and advertising channel. It is very easy to argue the case for each and every company capitalising on social media as a means to gain greater online exposure. The exponential growth of social media in itself is a weighty argument for […]
Your online and offline marketing should work together to share your brand and build success. The online world offers a cheaper alternative to traditional marketing that can be used alongside and to reinforce your offline campaigns. While offline marketing uses print advertising, events, TV, radio etc. online marketing is all about blogging, social media, content […]
At The WebMarketing Group we have known of the value of long tail keywords for a good while now. Our LTaS Long Tail SEO approach already gets excellent results for our clients and they can give testimonials. Research gives our methodology further credence as it indicates that searchers are getting smarter and using longer keyword […]
One member of the WebMarketing Group SEO Team (who shall remain unnamed) has a canny knack of pulling some stunning SEO analogies out of the blue, much to the amusement of the rest of us. These analogies occasionally fall wide of the mark (though we don’t tell him that!), but every now and then one really […]
Need to increase the number of hits on your website? We specialise in improving your organic web traffic by helping you achieve 1st page Google results. Top Tips for Improving Your Organic Traffic Take a look at some simple ways to improve your organic web traffic and increase hits on your website. Keyword Research – […]
Google has recently published a report that highlights 10 key website design and search engine optimisation (SEO) improvements to convert more visitors into customers. Reassuringly, the report echoes many of the blogs, resources and news articles we’ve already covered here at The WebMarketing Group. Even more importantly there is nothing new to us in the […]
Link reclamation is the process of restoring value to broken links. It can be used to treat both internal links on your website, and any inbound links you have from other sites. Broken links can occur at any time, if content on your website is deleted or moved, or if the content linking to your […]
At The WebMarketing Group, we always say that link building makes up the core of any SEO campaign. It’s very simple: the more links you get from valuable sites, the better you rank on Google. It’s an essential area of any search marketing campaign but it’s pretty time-consuming and generally doesn’t scale well in the […]
So, just what are the top factors that influence search engine rankings? SEO pros have come up with a term which is a hot topic in the SEO community. Link velocity can also be referred to as “rate of acquisition” and this is something that SEO gurus have been aware of for a while, but […]
