Countless articles appear daily on the growing use of social media as a marketing and advertising channel. It is very easy to argue the case for each and every company capitalising on social media as a means to gain greater online exposure. The exponential growth of social media in itself is a weighty argument for […]
Your online and offline marketing should work together to share your brand and build success. The online world offers a cheaper alternative to traditional marketing that can be used alongside and to reinforce your offline campaigns. While offline marketing uses print advertising, events, TV, radio etc. online marketing is all about blogging, social media, content […]
At The WebMarketing Group we have known of the value of long tail keywords for a good while now. Our LTaS Long Tail SEO approach already gets excellent results for our clients and they can give testimonials. Research gives our methodology further credence as it indicates that searchers are getting smarter and using longer keyword […]
There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads […]
