Author: David Smith
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LinkedIn and Twitter Training
How to connect, share and engage with those you want to do business with. Half-Day Workshop 9.30am to 12.30pm (includes refreshments and breakfast) Getting the most from LinkedIn Overview of the workings of LinkedIn – what you really need to know How to create an impressive profile to attract customers and associates Optimising each section…
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Link Building Approaches: Everyone Needs a Brazilian Striker
One member of the WebMarketing Group SEO Team (who shall remain unnamed) has a canny knack of pulling some stunning SEO analogies out of the blue, much to the amusement of the rest of us. These analogies occasionally fall wide of the mark (though we don’t tell him that!), but every now and then one really…
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Does Your Organic Traffic Need a Boost?
Need to increase the number of hits on your website? We specialise in improving your organic web traffic by helping you achieve 1st page Google results. Top Tips for Improving Your Organic Traffic Take a look at some simple ways to improve your organic web traffic and increase hits on your website. Keyword Research –…
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Make Your Website Work – how to convert visitors into customers
Google has recently published a report that highlights 10 key website design and search engine optimisation (SEO) improvements to convert more visitors into customers. Reassuringly, the report echoes many of the blogs, resources and news articles we’ve already covered here at The WebMarketing Group. Even more importantly there is nothing new to us in the…
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Link Reclamation & Why Every Little Helps
Link reclamation is the process of restoring value to broken links. It can be used to treat both internal links on your website, and any inbound links you have from other sites. Broken links can occur at any time, if content on your website is deleted or moved, or if the content linking to your…
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Link Building Tactics – A Scalable Approach
At The WebMarketing Group, we always say that link building makes up the core of any SEO campaign. It’s very simple: the more links you get from valuable sites, the better you rank on Google. It’s an essential area of any search marketing campaign but it’s pretty time-consuming and generally doesn’t scale well in the…
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Link Velocity: The Hot SEO Term
So, just what are the top factors that influence search engine rankings? SEO pros have come up with a term which is a hot topic in the SEO community. Link velocity can also be referred to as “rate of acquisition” and this is something that SEO gurus have been aware of for a while, but…
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A Launch Pad to kick start your social media – strategy, profile, content … a plan.
Strategy Establishing the tactics and actions to attract new clients by raising your profile, retain and keep current clients happy through social media engagement. Design Working with our associates, we brief in design for social media banners, images and creative key messages to ensure social media platforms impress and inspire people to take action. Bios…
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Marketing where to start
We work with busy business owners, planning and creating marketing toolkits to help them attract and retain the type of clients they want to work with. With a Marketing Strategy Session at our office in Leeds, we establish where you are now and your aspirations for growth. A 2 hour session away from the office,…
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Learn About Doorway Pages
One member of our SEO team recently came across a slight issue with doorway pages. The client had some doorway pages on their site and they wanted to know if they should be removed. We want webmasters to think about the deploying methods of other domains/pages and to make sure they don’t upset the search…