Dustin Woodard, guest writer for Hitwise, has been looking into the Hitwise data to try to understand the true size of long tail search.
There isn’t a great amount of research on long tail, but it is gradually becoming a hot topic within the world of SEO. Here, Dustin takes a look at some long tail research figures.
Hitwise measures over 14 million different search terms in the US for each 3 month period and Dustin decided to analyze the top 10,000 search terms data to see what interesting results it showed. His findings revealed that the top terms were generally navigational or behavioural terms. Myspace topped the list.