Tips and tricks for requesting links via email:
If you’re going to email your request for a link, you will naturally want the best possible outcome. Look for the webmaster’s name on the site so that you can personalise your email.
You also need to be professional about the way you go about this – demonstrate your acquired SEO knowledge if you can and show the webmaster that you are legit.
Bear in mind that successful websites will get hundreds of emails each day with people asking for a link back from their site. The majority of these mails are guaranteed to be spam, so you have to make sure your email doesn’t get tarnished with the same brush.
It is easy to tell if the email received has been sent out to lots of people. It will be heavily generalised and lack any personal communication. Most people wouldn’t think twice about not replying to an email like this.
Be careful about your spelling and grammar – this reflects how professional you appear to the email recipient.
Saying you have already placed a link on your site feels a bit binding – people don’t want to feel like they are “obliged” to give you a link back.
Avoid being patronising with your SEO jargon. Describing how your link will look is not advisable – webmasters know HTML and you should never try and talk down to them when they are probably far more advanced in their field than you are.
Saying you’re not a spammer just makes people think that you indeed might be! Avoid putting any ideas in your email recipient’s mind.
Be polite, courteous and genuine – and you might just be lucky with your reply.