We’ve already commented on how big brands are moving their marketing budget to social media channels as in the Ford case study.
This trend continues with more brands focusing on social media optimisation (SMO).
Kellogg’s has joined the social media flock by announcing that it will launch its new cereal bar product Krave exclusively using YouTube and Facebook. Kellogg’s aims to continue on previous social media success when they tapped into Twitter to promote brand awareness. Using Twitter, Kellogg’s teamed up with Demi Moore and Ashton Kutcher to promote brands whilst also supporting the charity “Feeding America”. Procter & Gamble, the huge company behind many of our high street brands is also potentially looking at social media campaigning exclusively. P&G have recently launched their ecommerce site in the United States that offers flat delivery fees and while the company does not expect to make significant money through the site, they are prepared to burden some of the costs for the data the venture will bring back. The company anticipates using the site to research customer behaviour and see how they interact with social media. Facebook has been an excellent medium for P&G who have dedicated pages to brands. Their Pringles Xtreme page has almost 5,000 fans and growing and Facebook is increasingly becoming a destination for brands as well as Twitter Social media is blossoming and there is an increasing acceptance of the networks by the big brands. There is also a growing understanding that social media, while not providing a traditional “aggressive” marketing channel, can provide excellent insight into customers, can create brand awareness and most importantly can allow companies to interact with their clients as no other channel offers. Social media presents an excellent channel to influence opinion. The recent X Factor Facebook campaign was huge and undermined Simon Cowell’s huge traditional marketing campaigns to lift Rage Against The Machine to rank first in the charts. Coca Cola appears to be consistently moving towards social media. They are currently using social media in their Expedition 206 where three “happiness” ambassadors are visiting 206 countries and blogging about their experiences. Again the soft soft marketing approach appears to be paying dividends and is a huge way companies can glean data for future campaigns. 2021 will see social media grow and here at The WebMarketing Group we are well placed to run your social media optimisation (SMO) campaign.
